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Building Trust and Protecting Corporate Reputation in a Digital World

Learn more about the key role communications professionals play in reputation management. Trust in American business and in government has hit an all-time low, while building trust has become increasingly crucial to business and society in the twenty-first century.  How we enhance and protect corporate reputation in the face of social media and instant “analysis” requires a new model for corporate communications and a set of pragmatic actions in order to compete in today’s radically changing business environment where even the most-valued brands face increased scrutiny from stakeholders.


Bill WhiteBill White is senior vice president of corporate communications and corporate social responsibility for Sprint Nextel Corporation, where ee oversees corporate communications, including executive, internal and social media communications, media relations, issues management, the inclusion and diversity programs, environmental programs and corporate social responsibility. He joined Sprint from Centel Corporation in 1993 and served as director of financial communications following the merger of the two companies. At Centel, he was general manager of financial communications and media relations in the company's corporate communications department from 1986 until joining Sprint. He is the recipient of the 2010 Ball State University’s National Public Relations Achievement Award. White serves as chairman of the Rockhurst University Helzberg School of Business Advisory Board and is a member of The Arthur Page Society and PR Seminar.