Lori Salow Marshall, chair & CEO of BYNDL, will explain the future of mobile transactions and show the significance of the mobile payments space in the world of commerce at every level. She will delve into how this will impact communications and transactions in a hyperconnected world. Her company plans to mobile-enable these transactions and intends to be an industry leader for all types of “point-of-decision’ transactions. What does the mobile future have in store? A standard sale of a goods or even a transaction involving rewards, access or identity recognition will soon be done anytime, anywhere. “Stored value payments” are expected to become more common because they lower overall costs and drive new revenue opportunities by enhancing relationships between buyers and sellers. All of these interactions between a buyer and seller, or an enterprise and their employee, are simple mobile transactions. The world of communications has just broadened again with mobile transactions and unattended retail. Learn how to think about mobile interactions as a new form of marketing and communications outreach.
Lori Salow Marshall is chair and CEO of BYNDL, which enables companies to offer their own mobile transaction services — payments, awards, discounts, access control — from their own software or machines to any mobile device. BYNDL Mobile transactions will be more broadly defined to include cashing in rewards, vending at kiosks, paying for parking, couponing, reconciling travel expenses and even managing identity and access security. She has more than 20 years of experience defining corporate strategy, driving mission-critical partnerships and developing new go-to-market programs. She has a passion for bringing services to market that change the way people work or play. A serial innovator even in unlikely environments, Marshall’s past lives include CEO/founder of BizDev Experts, VP at Unisys Corporation and director within BT Group Strategy, driving new program development.