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What Can We Expect From New gTLDs (Generic Top Level Domains)

Impact and Concerns for Tech PR Professionals

The new generic top level domains are coming into a search engine and website name near you. Are you aware of what this means and how the new extensions, including dotShop, are going to change the face of naming and search? Jeff Smith of Commercial Connect, LLC will give us an overview of ICANN, its rule over the Internet, how delegation of new gTLDs occurs, the money behind it historically, and what this delegation process is intending to offer and its impact on marketing and technology circles.


Jeff Smith, CEO, Commercial Connect, LLC (dotShop) and a CORE Internet Council of Registrars founder, has been involved in the management and reorganization of the Internet for the past 15 years. Smith was active in the formation of the Internet Corporation for Assigned Names and Numbers (ICANN) after the breakup of Network Solutions. As a founding co-owner of Afilias, LLC, Smith and his colleagues launched a successful bid to operate the .info registry. As CEO of Commercial Connect, LLC, Smith applied for the release of .shop in 2000. He has consulted for various telecommunications and high-level technology companies including NASA, United Parcel Service and Humana, Inc. on technology and Internet-related issues.