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Atlanta Braves: A Social Media Case Study

The Play-By-Play of a Social Media Campaign Success

In the world of sports, social media has allowed fans to engage and connect with their favorite sports stars much more than they would have in the past. While the majority of sports teams have been slow off the mark, some organizations, like the Atlanta Braves, recognized the unique opportunities that social media brings to promote their brand.

More than 20,000 Atlanta Braves fans across the United States participated in the inaugural #BravesBash on Sunday, Aug. 14, 2011. The official blurb was, “Go inside the Atlanta clubhouse and get an interactive look as players and coaches chat live with fans,” and through an innovative combination of live webcast, Twitter, Skype chats with fans, live auctions and call-ins, that’s exactly what the Atlanta Braves baseball team did.


Ryan McFerrinRyan McFerrin
Interactive Marketing
Atlanta Braves