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PRSA 2018 Health Academy Conference

April 25–27 | Washington, D.C.

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The Call for Presentations for the PRSA 2018 Health Academy Conference will be available until 11:59 p.m. EDT on Oct. 13, 2017.


PRSA 2018 Health Academy Conference

April 25–27 | Washington, D.C.

Proposal Deadline: 11:59 p.m. EDT on Friday, Oct. 13, 2017

Be a part of the PRSA 2018 Health Academy Conference, a widely attended event recognized for outstanding networking opportunities and targeted programming that addresses issues facing public relations and communications professionals involved in the health care industry.

Read through these guidelines carefully to ensure that your proposal meets the criteria. Submissions are due by 11:59 p.m. EDT on Friday, Oct. 13, 2017. Submit your proposal here.

About the PRSA Health Academy

The PRSA Health Academy is a group of nearly 900 members representing hospitals, pharmaceutical companies, insurers, agencies, foundations, and medical and dental associations. We’re focused on engaging health care communicators in dialogue about the latest tools and trends. We provide in-person programs, publications and virtual networks to help you enhance the value and impact of public relations at your organization.

About the PRSA Health Academy Conference

This conference attracts nationally renowned speakers from all sectors and industries, including health care organizations, major media outlets, global publications and public relations agencies. In today’s rapidly changing health care communications and public relations environment, it is more important than ever that conference attendees have the opportunity to learn relevant ideas and skills.

Take a look at the breakdown of the 2017 conference attendees:

  • Nearly 40 percent were directors or other senior-level public relations professionals, and 26 percent held the title of vice president or higher.
  • Thirty percent were from hospitals or clinics, and 20 percent were from pharmaceutical and biotechnology companies.
  • Twenty-seven percent represented public relations/communications firms, and 10 percent represented media/media services companies.

Proposal Guidelines

To participate in this conference, please submit an innovative and compelling presentation proposal that supports health care communications. Presentations must be relevant to the field of health care public relations, and targeted to mid- to senior-level professionals. The practical strategies in your proposal can focus on both traditional and new forms of communication outreach as they pertain to health care transformation — media relations, social media, public policy, traditional public relations and integrated marketing. Feedback has shown that conference attendees are very interested in the integration of traditional and social media, as well as public policy and public relations campaigns.

Who Is Permitted to Present?

Proposals may be submitted by public relations/communications professionals and educators, including individuals from nonprofit organizations and government health agencies. Submissions will also be accepted from other field-related experts, such as management consultants, journalists, graphic designers, interactive communications researchers, and social media and communications measurement consultants or practitioners. For public relations agencies and organizations that provide services in health care communications, proposals must be noncommercial and submitted with a case study, and the client must also co-present.

What Kind of Presentation Should I Propose?

Conference attendees represent pharmaceutical, hospital/provider, payor/insurer, government and association/nonprofit sectors of public relations. Presentations should be targeted to one or more of these groups. You can share your expertise and experience on topics such as integration of public policy and communications programs, managing the new marketing mix, or communicating with/to different audiences, such as patients, health community members and experts, health media, clinicians or other stakeholders.

Topics of Interest for Presentations Include:

  • Best practices in media relations, social media and crisis communications.
  • Ethical challenges.
  • Effective measurement strategies.
  • Impact of virtual agencies.
  • New roles for public relations pros.

How Should I Structure My Presentation?

Sessions last approximately 60 minutes and are most effective when interactive. Presentations should have a combined focus on current theory, strategy and practice. In preparation, ask yourself the following questions:

  • What can conference attendees take home from my session to use in their own health care communications settings?
  • How can I clearly convey what does and doesn’t work when it comes to navigating the evolving industry landscape?

What Do You Need From Me?

This year, submit your innovative and compelling presentation proposal online here.

Speaker Expenses and Compensation

PRSA does not pay for expenses, such as hotel and airfare, nor offer speaker stipends. Speakers will receive a complimentary conference registration, which includes access to all general sessions and basic meal functions — an $800 value.

Accepted Speakers and Proposals: Potential Actions

The Health Academy conference Committee reserves the right to request potential speakers’ participation in general panel sessions in lieu of their proposed session. Some sessions may be recorded.

Presented Sessions Following Conference

Speaker presentations will be collected and made available to conference attendees and Health Academy members after the conference. Handouts are appreciated and will be posted online.

Sponsorship Opportunities

We have several targeted sponsorship opportunities available. Prospective sponsors should connect with Don Bill, PRSA senior manager of special events and programs, via email or at (212) 460-1456, or Richard Spector, PRSA director of corporate development and industry partnerships, via email or at (212) 460-0301.


Contact PRSA Senior Manager of Special Events and Programs Don Bill via email or (212) 460-1456; or PRSA Health Academy Conference Chair Lisa Arledge-Powell via email or (614) 932-9950, ext.12.

Get Started!