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PRSA 2019 Health Academy Conference

April 24–26 | Phoenix, Ariz.

2015 PRSA Health Academy Conference

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.

Breakout Sessions: Set I

"Digital Health and PR's Changing Role: The Mobile Health Revolution"
John C. Senall, principal and founder, Digital Healthcom Group
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Breakout Sessions: Set III

"Brand Journalism Boot Camp: How to Go From PR Pro to Brand Journalist"                         
Lisa Arledge Powell, president, MediaSource
Pam Barber, director of media relations, Nationwide Children's Hospital
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"Building a Health Literate System: Why We Must Lead"
Wayne L. Clark, vice president, community relations and marketing, Legacy Health
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The Patient Presents Health Expectations: Generational Differences in Consumers"
Sherree Geyer, founder and partner, Quicksilver Edge Strategic Communications
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"Digital Whispers, Social Screams: Using Digital Analytics to Maximize PR Impact and Control Crises"
Rick Miller, vice president, Networked Insights
Kathleen Stansberry, Ph.D., assistant professor, public relations and online health communication, School of Communication, Cleveland State University
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Breakout Sessions: Set V

"Are You Ready for Your Next Crisis? Better Yet, Are You Ready for Your Next Crisis to Emerge on Social Media?"
Aaron Blank, CEO and president, The Fearey Group
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"Health Care Cause Alliances: Playing a Vital Role in Communications Platforms"
Mollye S. Rhea, founder and president, For Momentum
Meagan Davies, chief development officer, Arthritis Foundation
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"Consumers are Driving Health Care Marketing and Public Relations Efforts"
Ira W. Yellen, APR, Fellow PRSA, president and CEO, First Experience Communications
Jenny Smith, principal, Acuity PR
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