(Banner graphic of PRSA 2018 Health Academy Conference logo)

PRSA 2018 Health Academy Conference

April 25–27 | Washington, D.C.

The 2018 program is still in development.

Please check back for updates in the near future.

The 2017 Conference Program is included below for reference to show the type of useful content presented at this annual event!

Download Final Presentations

Wednesday, April 26

10 a.m.–6 p.m.


1-5 p.m.

Pre-Conference Event*  SOLD OUT
“Orlando Health Shares Lessons Learned From the Pulse Shootings”
“Exclusive Hands-On Crisis Drill Experience Inside a Mobile Joint Information Center (JIC)*
“How to Utilize a Digital Newsroom in a Crisis”*

*Additional Fee Required

6–8 p.m.Meet the Health Academy Reception

Thursday, April 27

7:30 a.m.–4 p.m.Registration
7:30 –8:30 a.m.Breakfast
8:30–9:30 a.m.Keynote Breakfast Plenary
Thinking Differently
Duncan Wardle
, independent innovation, design consultant and former Vice President of Creative Inc., Walt Disney Parks and Resorts
9:45–10:45 a.m.  

Breakout Sessions: Set I

Meeting the Press at the Intersection of Technology & Health
Ashley Moore, Vice President, Uproar PR
Jessica Garcia, Senior Account Executive, Uproar PR

Irreversible: The Public Relations Big Data Revolution
Mark F. Weiner, Member Arthur Page Society, CEO, Prime Research

It Is About the People, Not Your Brand: Creating Humanization Campaigns
Samantha Lake, Vice President of Marketing, Grow Socially

11 a.m.–Noon

General Session
“What All Health Care Communicators Can Learn From PhRMA’s Reputation Management Campaign”

Christian Clymer, VP of Public Affairs and Communications, PhRMA

Noon–1:30 p.m.

Luncheon Plenary
Reaching Today’s Diverse Health Care Journalist

David Zitlow
, Executive Vice President, Head of Health Tech Practice, Spectrum Science
Marjorie Bekaert Thomas
, President, Ivanhoe Broadcast News
Phil Galewitz
, Senior Correspondent, Kaiser Health News

1:45–2:45 p.m.

Breakout Sessions: Set II

Reach LGBTQ Patients in the Era of Gender Politics, Pulse & President Trump

J.W. Arnold, APR, Fellow PRSA, Principal, PRDC Public Relations
Jaron Terry, APR, Fellow PRSA
, President, Jaron Terry Communications Ltd.
Jacob B. Nash, Educator, Consultant and Founder, Margie's Hope

How to Develop Content and Become a Social Media Influencer
Jason M. Carlton, APR
, Social Media Manager, Intermountain Medical Center

Moving PR Into the Digital Era at 30 Frames per Second
Vic Gideon, Senior Media Relations Strategist, University Hospitals Cleveland Medical Center

2:45–3:45 p.m.

General Session
ACA Repeal? Replacement? What Next? What It Means to Health Care Communicators
Douglas E. Schoen, author & founding partner, Penn, Schoen & Berland

8–10 p.m.

Health Academy Sponsor Networking Reception
IllumiNations: Reflections of Earth at EPCOT, Walt Disney World

Join us with our sponsors for a hosted networking reception with drinks and dessert as we overlook the World Showcase Lagoon in EPCOT to experience the spectacular IllumiNations: Reflections of Earth.

Friday, April 28

7:30 a.m.–2 p.m.Registration
7:30–8:30 a.m.Breakfast
8:30 –9:30 a.m.

Breakfast Keynote Session
From the Space Station to Health Care on Earth: A Lesson From NASA on Communicating Health Breakthroughs Made in Space
Camille Wardrop Alleyne, Ph.D.,Associate Program Scientist for International Space Station Program,
NASA Johnson Space Center

9:45–10:45 a.m.

Breakout Sessions: Set III

Why Smart Health Care Organizations SHOULD be Talking About Sensitive Topics Like Opioids and Heroin

Maggie Roetker,
Director of Public Relations, Norton Healthcare

First Aid for Your Online Reputation
Matt Weber, President, ROAR! Internet Marketing

Mobilizing Hospital Employees in the Battle for Good Health Care Policy
Lance Lunsford, VP/Strategic Communications, Texas Hospital Association
Stephanie Limb, Senior Director, Advocacy Communications, Texas Hospital Association

11 a.m.–Noon

Breakout Sessions: Set IV

Cost and Convenience Guides the Consumer Health Journey - Now What?!
Gil Bashe
, Managing Partner, Finn Partners
Kristie Kuhl, Senior Partner, Finn Partners

Steps to Creating an Integrated PR & Marketing Campaign
Ellen Beth Levitt, Assistant Director, Internal Communications UT Southwestern Medical Center
Valerie Garcia, Senior Internal Communications Specialist, UT Southwestern Medical Center
Meghna Patel,
Marketing Manager, UT Southwestern Medical Center

Noon -1:30 p.m.

Keynote Luncheon Session
In the Era of Fake News, How to Keep Your Health Content Credible

Al Tompkins. Senior Faculty for Broadcast and Online, The Poynter Institute

Programming may be subject to change.