(Banner graphic of PRSA 2017 Health Academy Conference logo)

PRSA 2017 Health Academy Conference

A Whole New World: Transformation, Magic and Opportunity in the New Kingdom of Health Care Communications

May 26–28 | Grand Floridian Resort & Spa, Orlando

The 2017 program is now available!

Wednesday, April 26

8 a.m.–6 p.m.


1-4 p.m.

Pre-Conference Event*
"Orlando Health Shares Lessons Learned from the Pulse Shootings"

*Additional Fee Required

6–8 p.m.Meet the Health Academy Reception

Thursday, April 27

8 a.m.–6 p.m.Registration
7:30 –8:30 a.m.Breakfast
8:30–9:30 a.m.Keynote Breakfast Plenary
"Thinking Differently"
Duncan Wardle
, independent innovation, design consultant and former Vice President of Creative Inc., Walt Disney Parks and Resorts
9:45–10:45 a.m.  

Breakout Sessions: Set I

"Meeting the Press at the Intersection of Technology & Health"
Ashley Moore, Vice President, Uproar PR
Jessica Garcia, Senior Account Executive, Uproar PR

"Irreversible: The Public Relations Big Data Revolution"
Mark F. Weiner, Member Arthur Page Society, CEO, Prime Research

"It Is About the People, Not Your Brand: Creating Humanization Campaigns"
Samantha Lake, Vice President of Marketing, Grow Socially

11 a.m.–Noon

Breakout Sessions: Set II

"What Communicators Should Expect for 2017’s Zika Season"
Diana Hong
, managing director, CRA, Inc.

"How to Develop Content and Become a Social Media Influencer"
Jason M. Carlton, APR
, Social Media Manager, Intermountain Medical Center

Noon–1:30 p.m.

Luncheon Plenary
"Reaching Today's Diverse Health Care Journalist"
1:45–2:45 p.m.

Breakout Sessions: Set III

Reach LGBTQ Patients in the Era of Gender Politics, Pulse & President Trump

J.W. Arnold, APR, Fellow PRSA, Principal, PRDC Public Relations
Jaron Terry, APR, Fellow PRSA
, President, Jaron Terry Communications Ltd.
Jacob B. Nash, Educator, Consultant and Founder, Margie's Hope

Millennials Say Our Healthcare Messages Are Outdated: How to Communicate With this Influential Consumer

Moving PR Into the Digital Era at 30 Frames per Second
Jennifer Guerrieri
, Senior Media Production Strategist, University Hospitals Cleveland Medical Center
Vic Gideon, Senior Media Relations Strategist, University Hospitals Cleveland Medical Center

2:45–3:45 p.m.

General Session

ACA Repeal and Replacement: What It Means to Health Care Communicators

6–7 p.m.Health Academy Sponsor Networking Reception

Friday, April 28

7:30 a.m.–1 p.m.Registration
7:30–8:30 a.m.Breakfast
8:30 –9:30 a.m.Breakfast Keynote Session
Healthy Space: The New Frontiers in Human Health Benefits, Research and Communication from NASA and the International Space Station

Camille Wardrop Alleyne, Ph.D.
, Associate Program Scientist for International Space Station Program,
NASA Johnson Space Center
9:45–10:45 a.m.

Breakout Sessions: Set IV

Opioids 101: What To Know to Be Part of the National Conversation

First Aid for Your Online Reputation
Matt Weber, President, ROAR! Internet Marketing

Mobilizing Hospital Employees in the Battle for Good Health Care Policy
Lance Lunsford, VP/Strategic Communications, Texas Hospital Association
Stephanie Limb, Senior Director, Advocacy Communications, Texas Hospital Association

11 a.m.–Noon

Breakout Sessions: Set V

Reputation Management Campaign

Cost and Convenience Guides the Consumer Health Journey - Now What?!
Gil Bashe
, Managing Partner, Finn Partners
Kristie Kuhl, Senior Partner, Finn Partners

Steps to Creating an Integrated PR & Marketing Campaign
Valerie Garcia,
Senior Internal Communications Specialist, UT Southwestern Medical Center
Meghna Patel,
Marketing Manager, UT Southwestern Medical Center
Ellen Beth Levitt,
Assistant Director, Internal Communications UT Southwestern Medical Center

Noon -1:30 p.m.

Keynote Luncheon Session
"In the Era of Fake News, How to Keep Your Health Content Credible"

Programming may be subject to change.