May 26–28 | Grand Floridian Resort & Spa, Orlando
Wednesday, April 26
|8 a.m.–6 p.m.|
*Additional Fee Required
|6–8 p.m.||Meet the Health Academy Reception|
Thursday, April 27
|8 a.m.–6 p.m.||Registration|
|7:30 –8:30 a.m.||Breakfast|
|8:30–9:30 a.m.||Keynote Breakfast Plenary|
Duncan Wardle, independent innovation, design consultant and former Vice President of Creative Inc., Walt Disney Parks and Resorts
Breakout Sessions: Set I
"Meeting the Press at the Intersection of Technology & Health"
"Irreversible: The Public Relations Big Data Revolution"
"It Is About the People, Not Your Brand: Creating Humanization Campaigns"
Breakout Sessions: Set II
"What Communicators Should Expect for 2017’s Zika Season"
"Reaching Today's Diverse Health Care Journalist"
Breakout Sessions: Set III
Moving PR Into the Digital Era at 30 Frames per Second
ACA Repeal and Replacement: What It Means to Health Care Communicators
|6–7 p.m.||Health Academy Sponsor Networking Reception|
Friday, April 28
|7:30 a.m.–1 p.m.||Registration|
|8:30 –9:30 a.m.||Breakfast Keynote Session|
Healthy Space: The New Frontiers in Human Health Benefits, Research and Communication from NASA and the International Space Station
Camille Wardrop Alleyne, Ph.D., Associate Program Scientist for International Space Station Program,
NASA Johnson Space Center
Breakout Sessions: Set IV
First Aid for Your Online Reputation
Mobilizing Hospital Employees in the Battle for Good Health Care Policy
Breakout Sessions: Set V
Cost and Convenience Guides the Consumer Health Journey - Now What?!
Steps to Creating an Integrated PR & Marketing Campaign
Noon -1:30 p.m.
Keynote Luncheon Session
Programming may be subject to change.