Breakout Sessions: Set III

Register for the 2012 PRSA Health Academy Conference.

"Engineer Your Hospital PR for Brand Success "
Learn how a hospital's VP of Marketing and Public Relations re-engineered his department for success. After fully integrating new media with traditional communications, the hospital enjoyed smashing success. The ROI data will definitely get your attention.
Tim M. Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc.
Kim Fox, vice president, Jarrard Phillips Cate & Hancock, Inc.

"He Said/She Said Health: Bridging the Gender Divide in Health Communications"
Women and men view health care differently and, consequently, communicators should tailor their messages accordingly. We will provide insight on the differences and explore the solutions to communicating with and activating the sexes on health care.
Linda B. Jasper, vice president, Coyne PR
Kevin Lamb, vice president, Coyne PR
Kelly Dencker, senior vice president, Coyne PR

"Managing and Communicating Change During Extreme Events: Challenges and Opportunities in the 21st Century"
In today’s world of unexpected disasters and ongoing threats of terrorism, understanding how change management principles and practices can be applied during the first moments of an extreme health crisis could mean the very real difference between lives saved or lives lost.
Timothy Tinker, PhD, director, Booz Allen Hamilton Center for Risk & Crisis Communication
Amie Hornbaker, APR, associate, Booz Allen Hamilton
Chris Foster, principal Booz Allen Hamilton - Health market