HyperConnections Track

"Big Data = Big Business: Put Social Media Analytics Into Action"

Your Session ROI

  • Find valuable insights that lead to smart data-driven decisions.
  • Learn to gather the most effective competitive intelligence for campaigns.
  • See how to analyze data in real time to streamline marketing efforts.

"Big data" is a hot buzzword in public relations circles today. But how can brands go beyond the basics and filter social media noise to support customer service, public relations and marketing efforts? Find out how to successfully sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights. In this session, you’ll learn how to put real-time data into action.

David Johnson is vice president of agency sales and service at Marketwired. Connect with David on Twitter.