Social Business Track

"Get REAL: How Engagement at Scale Boosts Customer Relationships"

Your Session ROI

  • Understand REAL (Reciprocal, Empathetic, Authentic, Loyal) relationships.
  • Manage engagement at scale with the Engagement Matrix and Engagement Wheel.
  • Discover how to convince your leaders to invest in engagement.

For too many marketers, “engagement” has become a buzzword. In this session, you’ll learn what true engagement is, and how to create REAL (Reciprocal, Empathetic, Authentic, Loyal) customer relationships and how to manage engagement at scale.

Chris Heuer is founder of Social Media Club. He consults on business strategy and social media for big brands, nonprofits and emerging technology companies, helping them leverage the power of the Internet and Web 2.0 technologies. Connect with Chris on Twitter.