Strategies & Innovations Track

"Is PR Social or Is Social PR? The Medium vs. the Message"

Your Session ROI

  • Is social media part of PR? Is PR part of social media?
  • Social listening as a driver of sound PR strategy.
  • Social media and business communication.

The social dialogue marketing model has changed the PR landscape dramatically. Gone are the days of pitching a message to a small group of journalists for broadcasting. With anyone able to create, modify and amplify messages within a community, the social media landscape offers the modern PR professional huge opportunities — and pitfalls. In this session, you'll explore the convergence of PR and social media.

Joel York is an Internet software executive and popular SaaS / Cloud blogger at Chaotic Flow and Cloud Ave. He is well known for his work in SaaS /cloud business models, sales and marketing strategy, and financial metrics. Professionally, he has managed global sales and marketing organizations serving over 50 countries, including local offices in the U.S., United Kingdom, Germany and India. He holds degrees in physics from Caltech and Cornell and received his MBA from the University of Chicago. Joel York is currently executive director of marketing and  product at Meltwater, and principal at the Internet startup consulting firm, Affinitos. Connect with Joel on Twitter.