Strategies & Innovations Track

"Keeping Pace With a +Mobile World: Where Content Marketing and PR Are King"

Your Session ROI

  • Reach potential customers now and forever through mobile devices.
  • Understand why mobile is an integrated — not dedicated — channel.
  • Get campaign framework scenarios for creating +mobile experiences.

Welcome to the +mobile world, where consumers filter communications through devices 24/7, and where marketers must adapt to remain relevant. Learn why agile companies can gain market share, why content marketing and public relations will dominate, and why those who tie marketing engines for traditional channels through a mobile experience will become leading brands. In this session, you’ll get ahead of trends and communication scenarios that will drive organizations in the +mobile world.

Kevin Sangsland, APR
, is vice president at Airfoil Public Relations, where he provides strategic counsel to clients and directs the agency’s market strategy, brand and business development efforts. He is co-chair of the 2013 Digital Impact Conference. Connect with Kevin on Twitter.