HyperConnections Track

"Social Media for B2B: What Works — and What Doesn’t — in the High-Tech Sector"

Your Session ROI

  • Better engage B2B audiences by understanding their content needs.
  • Use analytics to find out the best content for social media channels.
  • Learn to define goals and map key performance indicators.

What’s the differentiator between successful B2B and B2C social media campaigns? How do you determine what type of content to share with your audience? How do you capture results that demonstrate progress? Learn what role social media, targeted content, and research and analytics play in effectively working with high-tech B2B audiences. In this session, you’ll learn how to better identify their unique needs and understand the challenges they face.

David Smith is creative director at McClenahan Bruer. Connect with David on Twitter.