Social Business Track

"A Digital Transformation: See How Other Firms Have Integrated Social Media"

Your Session ROI

  • Get strategies for enhancing your organization’s digital capabilities.
  • Find out which learning techniques work best in your environment.
  • Achieve sustainable social media adoption.

Want to successfully and thoroughly integrate social media into your organization? Follow Edelman’s lead. See how this public relations giant and its clients have made social media a capability of every employee, rather than just a few experts. In this session, you’ll learn strategies to digitally transform your organization.

Phil Gomes is senior vice president of digital integration at Edelman, and is responsible for crafting the online engagement policies and standards for the company and its clients. While his business card reads “Edelman Digital,” Gomes’ mission is to create a “Digital Edelman.” Connect with Phil on Twitter.