Strategies & Innovations Track

"Unleash the Power of Social Media: A New Take on Traditional PR"

Your Session ROI

  • Learn tactics for building relationships with journalists and influencers.
  • Find out the best pitching etiquette for email, Twitter, Facebook, LinkedIn and more.
  • Get tips for successfully tracking media placements and branded content.

Too many public relations and marketing executives equate using social media with simply maintaining Twitter feeds or Facebook profiles. Social media completely changes the way you need to reach out to journalists and influencers — a category many consider traditional public relations. In this session, you’ll learn tactics for building relationships with journalists and influencers over social media, and for pitching stories and leveraging the attention your brand is already receiving.

Gregory Galant is CEO and co-founder of Muck Rack, the leading network for journalists to connect with sources on social media. He’s also co-founder and executive producer of The Shorty Awards, which honors the best of social media. Connect with Gregory on Twitter.