HyperConnections Track

"Inside 3-D Content Mapping: Ten Ways to Create Content That Sparks Action"

Your Session ROI

  • Get a new approach for developing and curating content.
  • Learn three stages of content marketing methodology.
  • Discover 10 untapped content sources that you already have.

Beware of today’s attention-challenged, ultra-segmented and over-marketed-to audience. The traditional public relations approach of creating white papers, case studies and data sheets, and then alerting a list of prospects in hopes of getting your work downloaded is gone for good. In this session, you’ll learn how to use 3-D content mapping, a new strategic approach focused on delivering your message to a relevant audience.

Mike Neumeier
, APR, is principal at Arketi Group, a public relations and digital marketing firm that helps B2B technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Connect with Mike on Twitter.