Social Business Track

"From Social PR to Social Business: Make Building Digital Literacy a Team Sport"

Your Session ROI

  • Get peers aboard the social media bandwagon and boost digital literacy.
  • Manage social media’s risks and capitalize on its opportunities.
  • Shift from company mouthpiece to internal communications counselor.

Your social media reach depends on engagement. Boost your organization’s digital literacy by shifting from company mouthpiece to internal communications counselor. In this session, you’ll learn how to unlock the real power of social media by encouraging appropriate, responsible companywide usage and adoption. Find out how to manage the risks and capitalize on the opportunities of advancing social media adoption in your workplace.

Eric Schwartzman
is founding chair of the PRSA Digital Impact Conference. He is founder and CEO of ComplySocially, a startup that helps individuals and organizations manage risk and scale engagement through innovative online social media training. He is co-author of the best-selling “Social Marketing to the Business Customer.” Connect with Eric on Twitter.