Strategies & Innovations Track

"Social Goes Visual: Engage Others With Powerful Multimedia Content"

Your Session ROI

  • Create photos, videos and infographics that tell your brand’s story.
  • Drive traffic with Pinterest, YouTube, Twitter and Instagram.
  • Incorporate photo and video sharing into your communications strategy.

During Vine’s debut weekend, Twitter users posted more than 100,000 videos using the application. Each month, people watch more than four billion hours of video on YouTube. Articles containing a photo or graphic get 94 percent more total views than those without. As the number of video- and photo-sharing sites continues to grow, it’s time that PR pros consider how to leverage these social platforms to promote their brands. In this session, you’ll learn how to create compelling multimedia content for the social Web.

Heidi Sullivan is currently vice president of global media research at Cision and a self-proclaimed social media metrics nerd. She oversees Cision’s social media community team, manages the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers, and serves as a member of Cision’s executive management team. Sullivan is a host of the popular Cision social media webinar series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications and the changing media landscape. Connect with Heidi on Twitter.
Daniel Lemin is a public relations and digital media consultant, and owner of Social Studio in Los Angeles. He works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR (now Citizen Relations), and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension. Connect with Daniel on Twitter.