(Banner graphic of PRSA 2017 Counselors Academy Conference logo)

PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Sunday, May 7 | 1–5 p.m. | Pre-Conference Session*

Planning Your End Game: A Master’s Course in Maximizing Your Agency’s Value and Preparing for Sale

Whether you’re planning on decades more at your agency's helm or currently weighing your exit options, you can’t afford to miss this deep dive into the latest best practices for monetizing and moving on from the business you’ve worked so hard to build.  
Spend an insight-packed half day with our expert faculty drawn from the PR world’s most sought-after advisors, who will reveal:

     • The latest approaches for assessing your agency’s next level of leaders and creating a succession plan that’s right for you and your business
     • How to determine the best timing for sale, taking into account market conditions and your own personal and professional goals
     • Steps you can take to start maximizing your firm's value and attractiveness to potential buyers as soon as you return to the office
     • The most commonly overlooked legal and financial pitfalls and how to to avoid them 

There will be plenty of time to pick the brains of our expert panel, so come equipped with your questions. Seats are limited, so register today for this inaugural Counselors Academy program!

Pre-Conference Faculty:  Rick Gould, managing partner, Gould+Partners
                                         Alex Halbur, managing partner, Prosper Group
                                         Brad Schwartzberg, partner, Davis & Gilbert LLP

Moderator:
Elise Mitchell, APR, fellow, PRSA, CEO, Mitchell Communications, and CEO, Dentsu Aegis Public Relations Network

*This is an additional ticketed event not included in the conference registration.