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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Monday, May 2 | 12:30–2 p.m.

Luncheon: Learning Roundtables 

Discuss the latest best practices and trends with agency colleagues during focused roundtable sessions:

“Is My Creativity Legal? Intellectual Property in the PR Industry” 
Maristella Collazo-Soto, attorney, Ferraiuoli LLC

“C-Suite Compensation Survey Results”/”Key Executive Retention”
Rick Gould, CPA, J.D., managing partner, Gould+Partners LLC

“That’s Not Me Anymore — Rethinking Your Business Model for Greater Success”
George A. Rosenberg, APR, principal, The Rosenberg Group, Inc.

“Letting Go in Order to Grow: How to Build an Agency from a Solo Practice”
Greg Abel, president, Abel Communications

“The Role of Multimedia in PR (It's Not Just for Marketing Anymore)"
Tom Mulgrew, vice president - agency relations, Business Wire

“How Multiple Agencies Come Together for the Client’s Benefit” 
Abbie Fink, vice president/general manager, HMA Public Relations

“The Storyteller Within: Writing Your Way to a Larger Bottom Line”
LaTricia H. Woods, APR, owner, Mahogany Xan Communications, LLC

“How to Make More Money Than You’ve Ever Dreamed Of” 
Art Stevens, managing partner, The Stevens Group

“Dealing with the Era of Data: Principles for Protecting Brand Reputation”
Kathy Stershic, CIPM, principal consultant, Dialog Research & Communications

“Measurement – Count me in”
Johna Burke
, executive vice president, BurrellesLuce

"How to Recession-Proof Your Business"
Steve Hirsch, enterprise account executive, Bullhorn

"Networking for Success"
Darryl Salerno, CEO, Second Quadrant Solutions