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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Tuesday, May 9 | 3:15–4:15 p.m. | General Session

“The PR Agency Case for Diversity: People, Partners and Clients”


By 2042, multicultural consumers will make up more than half of the U.S. population.  Hear from three public relations leaders as they share their views on the three elements that are vital to our growth and success as employers, advisers and members of the ever-more-diverse communities in which we all live and work:

Speakers:

Aerial M. Ellis, professor and consultant, Lipscomb University
Ben Finzel, president and founder, RenewPR
LaTricia Woods, owner, Mahogany Xan Communications LLC