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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Tuesday, May 9 | 3–4 p.m. | Breakout Sessions: Set V

“Media, PR & Measurement: Advancing the Client Discussion”

As agency leaders, we all agree on the importance of measurement, but putting it to use for our clients can be a challenge. Understanding the effects of the changing media landscape on measurement and how the new integrated evaluation framework from the International Association for the Measurement and Evaluation of Communication (AMEC) applies to PR can help you reshape how you talk about measurement with your clients, better anticipate their questions and objections and grow your budgets.


Johna Burke, executive vice president, BurrellesLuce