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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Monday, May 8 | 2:15–3:15 p.m. | Breakout Sessions: Set III

“The Marvelous and Mysterious World of Managing Millennials: Mindset, Culture and Policy”

Spoiled. Entitled. Job-hopping. These are just a few of the stereotypes applied to the members of the millennial generation who make up an ever-growing share of the agency talent pool. We lament the challenges of managing them, but could it be that it's us "old-school PR types" who really need to be managed differently? Explore real-world examples from fellow CAPRSA members, research-based considerations for culture and policy and shifts in mindset we all can make to better empower the millennials in our agencies.

Speakers:

Danica Kombol, PRSA President, Everywhere Agency
Kate Finley, CAPRSA CEO, Belle Communications Inc.