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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Monday, May 8 | 2:15–3:15 p.m. | Breakout Sessions: Set III

“The Marvelous and Mysterious World of Managing Millennials: Mindset, Culture and Policy”

Spoiled. Entitled. Job-hopping. These are just a few of the stereotypes applied to the members of the millennial generation who make up an ever-growing share of the agency talent pool. We lament the challenges of managing them, but could it be that it's us "old-school PR types" who really need to be managed differently? Explore real-world examples from fellow CAPRSA members, research-based considerations for culture and policy and shifts in mindset we all can make to better empower the millennials in our agencies.


Danica Kombol, PRSA President, Everywhere Agency
Kate Finley, CAPRSA CEO, Belle Communications Inc.