May 7–9 | Seattle
Clients want to hire experts, making it more important than ever for agencies to find their niches by identifying and clearly defining the areas in which they truly excel. Succeeding as a specialist often means getting rid of clients that don't fit your strengths and growth ambitions so you can focus on what you’re really good at. Learn how from an agency owner who took the bold step of firing clients and emerged with a strong and more sought-after firm.
Larry G. Holdren, APR, president, Holdren Strategic Communications