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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

Monday, May 8 | 10:30–11:15 a.m. | Breakout Sessions: Set I

Breakout Session I – Leadership
“The How, Why and Who of a Successful Agency Exchange”

Hear from CAPRSA members who have used agency exchanges to tap the insights and best practices of other PR firms to solve their most critical business and leadership challenges. Learn how to create a successful agency exchange program, what to expect, and how to make sure you get the most value from the process.

Moderator: 
Julie Curtin, partner, Development Counsellors International Ltd.

Panelists:
Anne Buchanan, president, Buchanan PR
Greg Abel, president, Abel Communications
Alison King, president, Media Profile