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PRSA 2018 Counselors Academy Conference

May 6–8 | Toronto

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2018 Conference Program

Sunday, May 6

10 a.m.–6 p.m.Registration
Noon–4 p.m.

Pre-Conference Session*
“Grow, Run and Protect a Stronger, More Profitable Agency: The Best of Counselors Academy”*
Moderator:
Filomena Fanelli, founder and CEO, Impact PR & Communications
Speakers:
Ken Jacobs, ACC, CPC, Jacobs Consulting and Executive Coaching
Darryl Salerno
, CEO, Second Quadrant Solutions
Michael C. Lasky, Esq., partner, Davis & Gilbert LLP

*This is an additional ticketed event not included in the conference registration. First-time conference attendees can register for this pre-conference session FREE by using code CAFIRST18

1–5 p.m.

Pre-Conference Session* 
“Planning Your End Game: A Master’s Course in Maximizing Your Agency’s Value and Preparing for Sale” 
Back by Popular Demand
Moderator:
Martin Waxman, president, Martin Waxman Communications
Speakers:
Rick Gould
, managing partner, Gould+Partners
David Tobin,
TobinLeff LLC
Rory Carlton
, Arketi Group
Brad Schwartzberg, Esq., partner, Davis & Gilbert LLP

*This is an additional ticketed event not included in the conference registration.

5–6 p.m.Counselors 101 New Attendee Session
6–7 p.m.

Opening Reception
Join the Counselors Academy Executive Committee for a welcome reception as we kick off this year’s event in Toronto, among new  and old friends celebrating Toronto, Canada’s largest and most diverse and eclectic city.

7–9 p.m.Dinner
Enjoy a regional culinary experience and amazing libations that showcase the vibrant and dynamic influences of this world class city.
9 p.m.Networking

Monday, May 7

8 a.m.–5 p.m.Registration and Exhibits
8–9 a.m.Breakfast
Meet the PRSA Counselors Executive Committee
9–10:30 a.m.   

Opening Keynote Breakfast
“Inclusive Leadership: Developing Diversity in Your Agency”
Danica Kombol, CEO, Everywhere Agency
Alexis Davis-Smith, CEO, Precise Communications
Ben Finzel, president, RENEWPR
LaTricia Woods, APR, president, Mahogany Xan Communications LLC

10:45–11:45 a.m.

Breakout Sessions: Set I

Leadership
“How to Help Your Next-Gen Become Effective Leaders in Their Own Right” 
Ken Jacobs, ACC, CPC, Jacobs Consulting & Executive Coaching

Case Study
“Where Danger Lurks: Shield Your Agency and Clients Against Reputation Risks”

Jon Goldberg, chief reputation architect, Reputation Architects Inc.

Social/Digital
“Unlock the Power of Social Selling to Fill Your Funnel + Nurture Leads”

Kate Finley, founder + CEO, Belle Communications Inc.

Best Practices
“Doing Good Is Good for Business”

Amy B Collins
, vice president, Gambel Communications
Lauren Reed, APR, president, Reed Public Relations
Katie Adkisson, partner, Reed Public Relations

Noon–1 p.m.

Breakout Sessions: Set II

Leadership
Are You Ready to ROWE™? A New Way to Manage Employees, Time and RESULTS!
Rebecca Epperson, president, Chartwell Agency
Emily Hartzog, vice president, Chartwell Agency

Case Study
Diversity: A Stepping Stone to the Future
Alice Chapman,
partner, MP&F Public Relations

Social/Digital
Don’t Become a Viral No-No 
LaTricia H. Woods, APR,
owner, Mahogany Xan Communications LLC
Ben Finzel, president, RENEWPR
Rich Gallagher, vice president, Resound Marketing
Sharon L. Toerek, principal, Toerek Law

Best Practices
How Taxing Is the New Tax Law?
Ryan Baker, founder & principal, Upsourced Accounting

1:45–2:45 p.m.

Luncheon Keynote
The Economy of the Next 50 Years Will Be Run by Customer Service

Peter Shankman
, founder, The Geek Factory Inc.

3–4 p.m.

Breakout Sessions: Session III

Leadership
Grow....or Else? Right-Sizing Your Agency to Maximize Profits 
J.W. Arnold, APR, Fellow PRSA, Principal, PRDC Public Relations
Filomena Fanelli, CEO/Founder, Impact PR & Communications
Dana Phelps Hughens, CEO, Clairemont Communications
Chuck Norman, APR – Owner/Principal, S&A Communications 

Social/Digital
Influencer Marketing: The Ethics, The Ecosystem and The Enlightenment
Danica Kombol, president, Everywhere Agency

Case Study 
Processes Pay: Tried & True Tools to Save Time & Make More Money
Jason Mudd, APR,
managing partner, Axia Public Relations

Best Practices
Inside the Next Generation Newsroom

Peter Evans, CEO, ExpertFile
Fernando Ferre,
Vice President, Associated Press

4:15–5:30 p.m.

General Session
Staying Credible in the Era of Fake News, Big Data, Digital and POTUS Tweets
Moderator:
Brenda Jones Barwick, APR, president, Jones PR
Speakers:
Steve Cody,
co-founder & CEO, Peppercomm
Missy Shorey,
president & CEO, Shorey Public Relations
Lisa Arledge Powell, president & Co-Founder, MediaSource

5:30–6:30 p.m.Sponsor Nibbles and Nips
7–10 p.m.

Dine-Around Evening in Toronto*
Network with colleagues during dinner out in Toronto and the surrounding area.
Groups will leave promptly from the hotel lobby at 7 p.m. Latecomers will need to arrange their own transportation and directions.

To sign up please click Here

*Food and beverage costs are the responsibility of the attendee. Registration will take place online and at the conference registration desk in Toronto.

10 p.m.Networking

Tuesday, May 8

8 a.m.–5 p.m.Registration and Exhibits
8–9 a.m.Networking Breakfast
8:30–9 a.mAPP Preview - PRSA is looking for input around a developing an App enables users to input campaign elements, budgets into a single location and view the status of the campaign to manage and view the status of projects, and find information about their campaign.
9–10:30 a.m.

Keynote Presentation
Creating Your Own Idea Machine

Duncan Wardle,
independent innovation, design thinking consultant, iD8 and INNOV8

10:45–11:30 a.m.

Breakout Sessions: Set IV

Leadership
The “It” Factor: What It Takes to Get Further Faster

Elise Mitchell, APR, Fellow PRSA, CEO, Mitchell & CEO, Dentsu Aegis PR Network

Best Practices
Unleashing the Digital Power of Your PR Program

Serena Ehrlich, director, product marketing management – growth, Business Wire

10:45 a.m.–2:45 p.m.*

Creativity Workshop*
The Imagination Emporium: A Design Thinking, Innovation Tool Kit

Duncan Wardle, independent innovation, design thinking consultant, iD8 and INNOV8
*This is an additional ticketed event not included in the conference registration.

Noon–1 p.m.

Breakout Sessions: Set V

Best Practices
What the Tech?
Johna Burke, chief marketing officer, BurellesLuce

Best Practices
Anti-Harassment Training for Today’s PR Firm
Michael C. Lasky, Esq., Partner, Davis & Gilbert LLP

1:15–2:45 p.m.Luncheon Keynote General Session
CAPRSA Counselors Circles
3–4 p.m.

Breakout Sessions: Set VI

Leadership
Keep The Spark Alive: Burnout Identification and Prevention
Janet C. Tyler, APR, president and founder, True Depth

Best Practices 
#MeToo & Sexism: See It, Hear It, Stop It

Molly Eyerman, president, VIVO Growth Partners

Social/Digital 
Building the Agency of the Future: An Owner’s Guide
Doug Baxter, partner and digital practice leader, Prosper Group

4:15–5:15 p.m.

General Session
Disturbing the Universe for Fun and Profit
Mark Breslin
, CEO & founder, Yuk Yuk’s Inc.

5:30-6:30 p.m.Merriment and Diversions
6:45-10 p.m.Closing Reception & Dinner
Join colleagues for a closing reception and dinner as we celebrate the 2018 Counselors Academy in Toronto at the acclaimed restaurant Nota Bene
10 p.m.Networking

Programming may be subject to change.