Register today!

Speed, accuracy and context are needed if research is to be actionable.

At the PRSA and PRIME Research Strategic Corporate Communications and Research Conference, leading communicators will share how to prove and improve your return on PR investment with strategic research approaches from:

"GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture & Drive Change"

Gary Sheffer, vice president of communications and public affairs for General Electric

"Today’s Measurement Is Tomorrow’s Strategy: Drive Smarter PR Campaigns for Better Results"

David Tovar, vice president of corporate communications at Walmart

"Strategies That Transform the Organization: Integrate Listening & Data Analysis Into Your Communications to Influence Business Decisions"

Andrew Bowins, senior vice president for MasterCard

Join these and other veteran corporate communications presenters from CEMEX, PEPCO and many more for this premier event in the world’s most exciting city.

Register Here!