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PRSA Employee Communications Connect 18 Conference

May 16–18 | Nashville, Tenn.

Note: You are browsing information about a previous PRSA Connect Conference. Visit the program page for this year’ event.

Live, It's Super Friday!

Breakout Session 5

Your Session ROI

Twice each year, EY Americas' Advisory comes together for a Super Friday event in 70 locations in North, Central and South America, plus Israel, for a three-tiered meeting. Sean D. Williams, owner, Communication AMMO, Inc., and Mary Lou Ringle, associate director, EY, discuss the strategy and integrated, cross-departmental approach behind Super Friday from start to finish!

Final Presentation

(Available to registered attendees and Section members only.)


Sean D. Williams, founder and CEO, Communication AMMO Inc.

Photo of Sean D. Williams

Williams is vice president & practice lead, education & internal communications of True Digital Communications. He also is adjunct professor of public relations at Kent State University, and a member of the Institute for PR’s Measurement Commission. Williams is a past chair (2014) of the PRSA Employee Communications Section.


Mary Lou Ringle, associate director, EY

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Ringle brings a deep wealth of public relations and communications experience. In her current role, she manages internal communication among the 10,000 employees of the Americas Advisory business as it continues its historic growth. In the past, Ringle has held communication leadership positions with AT&T, Ameritrust, Society Corp., KeyCorp and National City Corp. She is a proud graduate of The Ohio State University.