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PRSA Employee Communications Connect 17 Conference

June 14–16 | Denver, Co.

Note: You are browsing information about a previous PRSA Connect Conference. Visit the program page for this year’ event.

The Changing Role of Research in Internal Communications


Your Session ROI

  • Get tactics and techniques to effectively increase the frequency and sophistication of your measurement system, and keep pace with today's business climate.
  • Learn to shift from lagging and reactive measurement to more predictive and persuasive analytics.
  • Discover methods to measure and design a more human-centered communications system, such as ethnographic assessment and psycho-demographic typologies.
  • Develop creative ideas for using infographics to demonstrate findings and actionable results to your executives and key stakeholders.

To maintain competitive advantage for today's rapid, dynamic and often unprecedented changes, companies must reboot their strategies and approaches for measuring the impact of their workplace communications. Tyler Durham, partner and managing director, Ketchum Change, will lead a lively discussion on leading-edge practices for measuring and maximizing your internal communications investment.

Final Presentation

(Available to registered attendees and Section members only.)


Tyler Durham, partner and managing director, Ketchum Change

Photo of Tyler Durham

Durham oversees the global network of change and workforce communications consultants in North America, Europe and the Middle East. He has more than 19 years of leadership, communications, and strategy and business transformation experience, during which time, he has partnered with some of the world’s leading companies to grow and unleash the potential of their business, brands and employees.