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PRSA Employee Communications Connect 18 Conference

May 16–18 | Nashville, Tenn.

Thursday, June 15
4:15–5 p.m.
Keynote Session

“Embracing Workplace – Facebook for Communications, Culture and Leaders”

Technology has the potential to improve culture and productivity within organizations, especially in a global, fast-paced, client oriented business. We'll share learnings from our implementation at Ketchum, as well as from our official partnership with Facebook, on how to make Workplace implementation a success.

Melissa Barry
, senior consultant, Global Strategy and Organizational Effectiveness, Ketchum
Anand Dass, leader, partnerships, Workplace by Facebook


Melissa Barry is an organizational psychologist at Ketchum, a global marketing communications agency within Omnicom. She provides counsel on organizational effectiveness, strategy implementation, and change management. Much of Melissa’s work involves inquiry-based assessment followed by bespoke individual, group or organizational intervention. Melissa is known for coming up with innovative and novel solutions, and has expertise in behavior change surrounding technology implementations. Melissa received her master’s degree in social-organizational psychology from Columbia University and her bachelor’s degree in human development from Cornell University. She is a certified practitioner through the Human Capital Institute, and is certified to administer and interpret several assessments including MBTI, FIRO-B, and Social Styles. In her free time, Melissa enjoys traveling and photography.


Anand Dass leads ecosystem partnerships for Workplace by Facebook across North and Latin America. He works with digital agencies, consulting firms, developers, and leading SaaS organizations for scaling the distribution, implementation and customer-success of Workplace. Anand has worked with technology businesses for over 13 years with P&L level experience spanning enterprise software, SaaS, marketplace, on-demand consumer businesses, and strategy consulting. After graduating from MIT, Anand co-founded a Y Combinator, Andreessen Horowitz, Highland Capital Partners-funded startup, which was acquired in 2014. Most recently, he led merchant Partnerships at Postmates, a leading on-demand delivery startup where he helped grow the business to a billion dollars in annualized sales.