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PRSA Employee Communications Connect 18 Conference

May 16–18 | Nashville, Tenn.

Download Final Presentations

The 2017 Conference Program:

Wednesday, June 14

Noon–8 p.m.


1:30–3 p.m.

Pre-Conference Sessions* (Available for additional registration fee of $85 for both sessions; not included in Conference registration fee)

Writing for Today’s Audiences:
How To Switch Gears and Write Effectively for Print, Online Content, Social Media Vehicles and Multimedia Channels

Steve Crescenzo, CEO, Crescenzo Communications

3:305 p.m.

Pre-Conference Sessions* (Available for additional registration fee of $85 for both sessions; not included in Conference registration fee)

25 Smartphone Video Tips, Tricks and Tactics You Can Use Today
Rocky Walls, CEO, 12 Stars Media Group

5:30–7 p.m.Welcome Networking Reception
Kick off the conference by getting reacquainted with colleagues from around the country, and meeting new ones over drinks and appetizers in The Curtis Hotel.

Thursday, June 15

7 a.m.–5 p.m.Registration
7:30–8:30 a.m.Breakfast
9–10 a.m.

Opening Keynote
Jane Dvorak, APR, Fellow PRSA, 2017 Chair of the Public Relations Society of America; President, JKD & Company Inc.

10:15–10:45 a.m.

Breakout Sessions: Set 1

“Lights, Camera, Social! Helping Employees Collaborate Through Photos & Video”
Carrie Basham Young, principal and CEO, Talk Social To Me

“From Crashing to Crushing It – The Story of Chipotle’s Communications Team”
Amy Jenkins, Internal Communications Manager, Chipotle Mexican Grill
Madison Suarez, Internal Communications Consultant, Chipotle Mexican Grill. 

11–11:30 a.m.

Breakout Sessions: Set 2

“Reimagine Your Intranet: Implement an Intranet that Builds Engagement”
Kelli Newman, Internal Communications Manager, Piedmont Healthcare

“Manager as Communicator: Three Tools to Teach Now”
Sean Williams, Vice President and Practice Lead, True Digital Communications

11:45 a.m.–12:45 p.m.Luncheon
1–2 p.m.

“The Power of Letting Go…and Gaining Credibility, Empowerment and Budget”

Ben Stringfellow, Managing Director, CRA Inc
Molly McKenna, Director, Brand PR and Engagement, McDonald’s Corporation

2:15–3 p.m.

Breakout Sessions: Set 3

“The Real Reason Employees Are Tuning Out & Seven Ways to Win Them Back”
Becky Graebe, Corporate Communications Director, SAS Institute Inc.

“Transform Your Town Hall From a Snooze Fest to a High Five”
Kristen Bowser, Internal Communications Manager, Dayton Children’s
Kelly Kavanaugh, Vice President of Marketing and Strategic Planning, Dayton Children’s Hospital

3:15–4 p.m.

Breakout Sessions: Set 4

“Ready. Set. GO! Onboarding That Builds Excitement, Even Before Day 1”
Lise Harwin, APR, Internal Communications Manager, Port of Portland

“Zero to Hero: Succeeding in the World of Video for Internal Communications”
Kristin Hancock, Manager of Communications, College of Registered Nurses of Manitoba

4:15–5:00 p.m.

General Session
“Embracing Workplace – Facebook for Communications, Culture and Leaders”
Melissa Barry, Global Strategy and Organizational Effectiveness, Ketchum
Anand Dass, leader, ecosystem partnerships, Workplace by Facebook across North and Latin America

5:30–7:30 p.m.Networking & Sponsor Appreciation Reception

Friday, June 16

7:00 a.m.–12:30 p.m.Registration
7–8 a.m.Breakfast
8–9 a.m.

Breakfast Keynote
“AT&T Employee Communications: Moving a Workforce to Action”
Nolan Carleton, LSSBB Associate Director, AT&T

9:15–9:45 a.m.

Breakout Sessions: Set 5

“How to Get Your Employees Hooked To Your Communications”
Chris Wagner, Co-Founder, Bananatag

“Getting and Using Unfiltered Employee Feedback”
Kathleen Deakins, President and Owner, JayRay
Joyce Glavish, Senior Advisor, JayRay

10–10:30 a.m.

Breakout Sessions: Set 6

“Better Ways to Say ‘Thanks:’ What Employees Wish Leaders Knew About Gratitude”
Crystalee Beck, founder and president, Professional Communication Consulting, LLC

“Bringing the Mission to Life: How Communicating a Higher Purpose Can Power Organizational Performance”
John Twombly, Internal Communication Manager, St. Louis Children’s Hospital
10:45–11:45 a.m.

Closing Keynote
“ICology LIVE! Trends in the IC Industry”
Chuck Gose, Founder & Host, ICology 

11:45 a.m.–Noon

Closing Remarks

*Pre-Conference Sessions (Are available for additional registration fee of $85 for both sessions; not included in Conference registration fee)