(Banner graphic of PRSA Employee Communications Connect 19 Conference logo)

PRSA Employee Communications Connect 19 Conference

May 15–17 | Phoenix, Ariz.

The 2019 Conference Program

Download Session Handouts

Wednesday, May 15

Noon–8 p.m.


1–2:30 p.m.

Pre-Conference Sessions (SOLD OUT)

1. “Corporate Snakes and Career Ladders”
Come and join this business simulation/game that will help you learn what it takes to be a strategic adviser to senior leaders. We'll not only have fun, but give you tools to make an impact.
Speaker: Stephen Welch, FRSA CMPRCA MCIPR CMRS, director, Archetypical

2. “How to Unlock Your Own Brand of Comms Magic” 
Creativity is a vital skill for communicators as organizations strive to find more interesting, impactful approaches. This fun but practical workshop will help you get a hold on creativity, kick-start new ideas and start a movement of innovative thinking. Many companies claim to be innovative but they don't always have what it takes to encourage, nurture and exploit the ideas that lead to creativity.
Speaker: Alan Oram, creative director, Alive With Ideas

3–4:30 p.m.

Pre-Conference Sessions (SOLD OUT)

3. “Co-Create Communication Strategies with Attendees Using Paper Airplanes”
The collective wisdom between all of us is powerful. This down and dirty, simple and fun, interactive workshop allows participants to anonymously share their situation in order to brainstorm ideas.
Speaker: Pinaki Kathiari, CEO, Local Wisdom

4. “Earning Your Seat at the Table: Measurement Driving Strategy”
Getting heard in business requires strong strategic skill. In this workshop, you'll apply a planning tool that starts with organizational impact and carries you through outcomes, outtakes and outputs, using the internal comms measurement standards.
Speaker: Sean D. Williams, vice president and practice lead, internal communication, True Digital Communications

5–5:45 p.m.

Q&A: Breaking the Ice: A Conversation With Rachel Miller, Director, All Things IC

Hosted by:
Chuck Gose
, founder, iCology

6–7:30 p.m.

Welcome Networking Reception
Start the conference off right by meeting or getting reacquainted with colleagues from around the country and visit with the 2019 Executive Committee of the PRSA Employee Communications Section over drinks and appetizers as we get underway with Connect 19.

Sponsored by:
Dynamic Signal

Thursday, May 16

7:30 a.m.–5 p.m.Registration
7:30–8:30 a.m.

Breakfast and Welcome

Sponsored by:
Simply Connect

8:30–9:15 a.m.

Opening Keynote

How Your Personal Brand Can Transform Your Internal Communications

Speaker: Rachel Miller, director, All Things IC

Sponsored by:

9:30–10 a.m.

Breakout Sessions: Set I

Social Intranet 2.0: Year One Results, Lessons Learned and Looking Ahead
Speaker: Kelli Newman, UXC, director of internal communications, Piedmont Healthcare

A Seat at the Table: How Effective Communicators Earn Respect
Speaker: Priya Bates, ABC, SCMP, president, Inner Strength Communication Inc.

Sponsored by:

10:15 –10:45 a.m.

Breakout Sessions: Set II

Building an Effective Employee Social Media Policy
Speaker: Andrea Parrish, digital marketing assistant manager, STCU

Exploring the Future of Employee Communications With Strategic Foresight
Speaker: Rebecca A. Richardson, MS strategic communication and public relations employee communications lead, Northrop Grumman Corporation

Sponsored by:

11–11:30 a.m.

Breakout Sessions: Set III

Champagne Results on a Beer Budget: Employee Communications for Less
Sherree Geyer, partner, Quicksilver Edge Strategic Communications
Debra Bethard-Caplick, APR, founder, Quicksilver Edge Strategic Communications

UNICEF Online Communities: Saving Lives With Global Social Communication
Carrie Basham Young, principal and CEO, Talk Social To Me
Paola Storchi, knowledge management specialist, UNICEF

Sponsored by:

11:45 a.m.–12:45 p.m.

Networking Luncheon

1–2 p.m.

Luncheon Keynote

Love’s Travel Stops on How to Make Communications Work for the Long Haul
Speaker: Kyla Turner, 
communications manager, Love’s Travel Stops & Country Stores

Sponsored by:

2:15–3 p.m.

Breakout Sessions: Set IV

Supercharging Your Squad
Becky L. Graebe, senior director communications expert, Dynamic Signal
Danielle Guzman, global head social media & distributed content, Mercer

Numbers to Stories: Using Visual Storytelling to Bring Your IC Data To Life
Speaker: Jackie Berg, head of research, Brilliant Ink

Sponsored by:

3-3:15 p.m.

Afternoon Break 

Sponsored by:
Contact Monkey

3:15–4 p.m.

Breakout Sessions: Set V

Enhance Employee Engagement by Using Mobile to Create Multimedia Content
Amy Jenkins
, director, client strategy at theEMPLOYEEapp
Heather Hubbard, video creator, Video Service Hub

#1GreatIdea: Tips You Can Take Home Today and Implement Tomorrow
Lise Harwin, APR
, internal communications manager, Port of Portland
Elisabeth Wang, executive director, communications and public relations, Piedmont Healthcare
Anthony Bolton, senior manager of employee communications, Gulfstream Aerospace

4:15–5 p.m.

General Session

You Can’t Commsplain Your Way To Success
Kristin Hancock,
owner, Kristin Hancock
Chuck Gose,
strategic advisor, SocialChorus

Friday, May 17

7 a.m.–NoonRegistration
7–8 a.m.


Sponsored by:

8–9 a.m.

Breakfast Keynote General Session

Better Communication With Diversity Intelligence™
Speaker: Leeno Karumanchery, Ph.D., chief inclusion and diversity officer, MESH/diversity

Sponsored by: 

9:15–9:45 a.m.

Breakout Sessions: Set VI

Don’t Forget About Field Staff! Strategies for Engaging Your Non-Desk Staff
Amy McConnell, APR
, public information officer, City of Mesa
Kathy Macdonald, business development and communications manager, City of Mesa Water Resources Dept.

Partners in Crime: What You Can Steal From Marketing, PR & Journalists
Ashley Stewart
, global senior communications manager, Webroot
Kristin Miller, communications director, Webroot

10–10:30 a.m.

Breakout Sessions: Set VII

The Power of Partnering With Influencers
Speaker: Marcy Frank
, director, BNY Mellon

Podcasting: Scratching the Curiosity Itch in 15 Minutes or Less
Michelle A. Buchanan
, communications consultant, Arizona Public Service Inc.
Zane Ewton, communications consultant, Arizona Public Service Inc.

10:45–11:45 a.m.

Closing Keynote

Dare to Be Deliberate — Level Up Your Communications Career
Angee L. Linsey, managing director/executive search, Linsey Careers

11:45 a.m.–Noon

Closing Remarks

*Pre-Conference Sessions (Are available for additional registration fee of $85 for both sessions; this is not included in the Conference registration fee)