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PRSA 2017 Counselors to Higher Education (CHE) Senior Summit

The Forum for Leaders in Higher Education Communications

April 5–7 | Washington, D.C. | Georgetown Marriott

Save $100 when you register by March 15! 

Thursday, April 14 | 11:30 a.m.–1 p.m. | Keynote Luncheon

“Changing Campus Culture Through the Power of a Strong Brand” 

West Virginia University has a reputation — though not always for its academics. When WVU makes national news, reports often focus on a rowdy celebration after a football game. This negative attention has, at times, overshadowed the achievements of faculty, staff and students. During this session, find out how the university relations team decided to change the culture and perception of the school by launching mountaineersgofirst.wvu.edu, a brand that continues to inspire positive change.


Sharon Martin

Sharon Martin, vice president, university relations, West Virginia University