(Banner graphic of PRSA 2019 Counselors to Higher Education (CHE) Senior Summit logo)

PRSA 2019 Counselors to Higher Education (CHE) Senior Summit

CHE Goes to Washington: Springing Into Action

April 10–12 | Washington, D.C.

2019 Summit Program

Wednesday, April 10

11 a.m. 7:30 p.m.Registration
12:30 p.m.

General Session I: “Academic Freedom, Freedom of Speech and Freedom of Expression”
Presenter: Joseph I. Castro, Ph.D., president, California State University, Fresno, Calif.

Sponsored by RW Jones Agency

2:453:45 p.m.

General Session II: “Communicating Meaningfully on Issues of Diversity in an Age of Hate Speech”

Presenters: Dr. Sharon Fries-Britt,
professor of Higher Education, Department of Counseling, Higher Education and Special Education at University of Maryland College Park
Dr. Fanta Aw, vice president for Campus Life and Inclusive Excellence at American University
Dr. Teresa Flannery,
vice president for Communications, University Communications and Marketing at American University

Facilitator: Dr. Lorelle Espinosa,
vice president for Research, American Council on Education

44:45 p.m.

Concurrent Breakout  Sessions

Breakout I: “The Scandal Test: What Grade Will Your President Earn?”
Presenters: Mark R. Weaver, founder and president, Communications Counsel
Christopher Davey, associate vice president, University Communications, Ohio State University

Breakout II: “Show Me the ‘Value’ — Informing Outcomes With Output”
Presenter: Jeanette De Diemar, Ph.D., vice president, chief marketing & communications officer, communications & marketing, University of Indianapolis

56:30 p.m.

Welcome Reception
Join newcomers, the Counselors to Higher Education Executive Committee and other conference attendees for networking over cocktails and appetizers as we kick off this year’s Senior Summit.

6:30 8:30 p.m.

Patrick Jackson Dinner, Award and Conversation
“Proving the Value of Public Relations”

Speaker: Angel Cabrera, president, George Mason University

Sponsored by Merit

Thursday, April 11

7:30 a.m. 5 p.m.Registration
8–8:30 a.m. 

Breakfast

8:45–10 a.m.

General Session III: “Mr. Rogers, Looks Like You Just Earned the $20 Million”

Presenter: Jo Marie Hebeler, communications manager, Rollins College
Lauren Bradley, senior director, strategic communications, Rollins College

10:15 –11 a.m.

Concurrent Breakout Sessions

Breakout III: “Lightning Round — Ideas to Share”

Breakout IV: “The Changing Role of the Chief Communications/Marketing Officer”
Presenters: Renell Wynn, Counselors to Higher Education Executive Committee Member
Julie Ried, executive recruiter, Ward Group

11:15 a.m. –Noon

Concurrent Breakout Sessions

Breakout V: “Speechwriting on a Mission. Leverage the Executive Voice to Shape Outcomes”
Presenters: Erik Fallis, APR, associate vice president, Dick Jones Communications
John Kepley, director of executive communications, University of Michigan

Breakout VI: “Reputation Isn’t Everything”
Presenters: Nathan Thornton, executive creative director, Ologie
Kathryn Bezella, vice dean and director of marketing communications, Undergraduate Admissions, University of Pennsylvania

12:15–1:45 p.m.

Keynote Luncheon: 

“Are You Prepared for an Undesirable Event, i.e., Active Shooter or Threat?”
Presenter: Anthony M. Levey, regional director (retired), U.S. Department of Homeland Security, Federal Protective Service

2–2:45 p.m.

Concurrent Breakout Sessions

Breakout Session VII: “Employee Engagement Onboarding and Culture: Not Just Human Resources’ Business”
Presenters: Dr. Amanda Holdsworth, APR, founder/assistant professor, CommunicatED/Cleary University,
Angela Wegrecki, communications manager, University of Michigan

Breakout Session VIII: “MarTech”
Presenters: Lea Cadieux
, interim vice chancellor of communications and marketing, University of Denver
Andrew Swenson, director of enrollment marketing, University of Nebraska

3–4:30 p.m.

General Session IV: TBA

5–6:30 p.m.

Networking/Sponsor Reception
Join us for hosted drinks and colleague networking before you head off to a dine-around or out to an evening free in Washington, D.C.

Sponsored by

6:30 p.m.

Dinner Out*
Join a group of colleagues at one of the many terrific Washington, D.C. restaurants* or enjoy a free evening on your own. Sign up at the registration desk.

*Attendees are responsible for the cost of their own dinner.

Friday, April 12

7:30 a.m.–1 p.m.Registration
8–8:30 a.m.

Breakfast and Networking
Participate in small group discussions with Summit attendees and discuss the most pressing issues facing your work in higher education communications.

8:30–10 a.m.

General Session V: TBA

10:15–11:15 a.m. 

General Session VI: “Sexual Assault”
Presenters to be announced

11:30 a.m.–1 p.m.

Keynote Luncheon: “The View From the Media”
There is no shortage of issues circling higher education. For communicators, it’s often easy to get lost in the weeds and buy a company line that might not be quite right. So, where are we failing to be effective in telling our institutional stories and responding to issues in academe? This discussion will focus on these questions and more from the perspective of members of the national media, including Jamaal Watson, editor of Diverse Issues in Higher Education, and Jeff Selingo. Moderated by Sean Rossall, CEO of Dick Jones Communications, the panel will explore how we can do our jobs better and help our institutions in the process.

Panelists include:
Jamaal Watson, editor, Diverse Issues in Higher Education
Jeff Selingo, author, columnist, contributing writer at the Washington Post and The Atlantic

Moderator: Sean Rossall, chief executive officer, RW Jones Agency

1 p.m.Summit Concludes