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2010 Leadership Assembly

Meeting prior to the start of PRSA’s 2010 International Conference, "Powering Progress," delegates to PRSA’s Leadership Assembly focused their time and attention on the Society’s strategic planning process.

Delegates were provided with a vision for PRSA’s future as part of the annual update on the state of the society given by 2010 chair and CEO Gary McCormick, APR, Fellow PRSA; chair-elect Rosanna Fiske, APR; and PRSA president and CEO William Murray, CAE.

The primary focus of their presentation — “PRSA 2010: On Course for the Future” — was on enhancing the fundamental goals of the Society, which include: Advocacy, The Business Case, Communities, Diversity and Education.   

The APR credential was another focus area for Leadership Assembly delegates, who voted against a proposed amendment to PRSA’s bylaws that would have expanded the minimum requirements for board service from accreditation in public relations (APR), to APR or leadership experience in PRSA or tenure in the profession. The vote tally was 104 in favor, 172 opposed.

As a result, APR remains a mandatory eligibility requirement for PRSA board service.

Minutes of the proceeding and a recap of the actions taken by the 2010 Leadership Assembly meeting are available to all PRSA members (you must be signed-in to your MyPRSA account to view the minutes).