“If you don't live and breathe ethics in your public relations career on a daily basis, you may overlook inauspicious ethical missteps that can later breed disaster.”
Below are resources to help position you for continued success.
Ethical Standards Advisories (ESAs)
Find analysis on current practice issues and challenges developed by the PRSA Board of Ethics and Professional Standards (BEPS).
Guide to Increasing Collaboration Between the Communications and Ethics Offices
PRSA and the Ethisphere® Institute, the global leader in defining and advancing the standards of ethical business, have created a comprehensive reference guide that provides insights from the World’s Most Ethical Companies®, actionable research highlighting best practices for effective communications and a roadmap for building greater accountability. Learn more.
Ethics Case Studies
See how colleagues handled issues in PRSA ethics case studies.
Check out "Ethical Public Relations: Everyday Expectations"
Available On Demand │ Free to PRSA and PRSSA members
Test your PR ethics knowledge by taking the PRSA Ethics Quotient (EQ) Quiz.
Ethics Articles and Blog Posts
Find insight on ethical challenges and best practices in the September edition of Public Relations Tactics, dedicated to "Ethics Every Day," and PRSay blog posts.
The PRSA Code of Ethics can fit in the palm of your hand with the PRSA Ethics app. It is available for free in Google Android Market and Apple’s App Store, and can be accessed from iPhone, iPad and Android devices.